Sunday December 27th, 2009 09:07 2010 Dreaming: How to Have the Life You Want

This article in the New York Times about people giving up their day jobs to make craft full time and sell on the “handmade Ebay”, Etsy, left me thinking … is next year the year you’re going to get brave, quit the job you’re in, and do what you want to do? And if so - can you make money, really,  in your own small business?

Web entrepreneur Tim Ferriss (yes, of The 4-Hour Workweek fame) must be right: we all want to quit our jobs. His book has been sitting on the New York Times Bestseller list for 23 months now. But is he just peddling a pipe dream? How many of his readers succeed in actually getting this 4-hour working week?

If you really want to do something different in the new year, like start your own business, you need to be able to answer these questions on a checklist;

* Is my idea/product/service going to make me any money – is it worth trying it out on the side first?

* Am I absolutely, positively passionate about this – or do I just hate my current day job?

* How much money will I need to survive every month?

* How much money is this business actually going to make? What is a realistic revenue goal? Is that what others in a similar industry are making?

* How unique is my product?

* Should I go see an accountant first? At the very least, have I applied for an ABN or ACN – this can take up to four weeks.

* Should I go see my bank too? Even if I don’t need a start-up loan, I’ll need bank accounts, a chequebook and a linked credit card to run the business.

*Do I have debt that I could pay off first, before I quit my day job? Is working part-time a better option?

* Have I created, or can I create, a market for my product, now? Through setting up a website, social networking, advertising or word-of-mouth marketing, before I find myself sitting at home on the couch with no job, wondering how to start this business idea?

* Can I get support/inspiration from people I know who have done the same thing? Or should I join an online or real-life network?

* Can I afford to make a loss (or at least make no money) for a month, three months, six months? What’s the fallback plan?

Ugh, reality. Still, if you’re thinking seriously about it, then start the planning now, and not five minutes into a conversation with your boss that ends in “You can’t fire me, I quit!”


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